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THE RETURN OF THE BIGGIE SUNGLASSES: VERSACE CELEBRATES LUXURY, URBAN CULTURE, AND A NEW GENERATION


Photos Courtesy Versace


Versace’s iconic Biggie sunglasses are back, making a bold statement in the world of fashion. Featuring the signature golden Medusa medallion, a symbol of power and sophistication, the new collection reimagines an accessory that has defined luxury and attitude for over 30 years. Originally created to honor the legendary rapper Notorious B.I.G., the Biggie sunglasses return as a tribute to the seamless blend of streetwear and high fashion, embodying the spirit of an era.


This season, the Italian brand introduces a striking campaign starring two talents shaping the present and redefining the future: singer Sabrina Carpenter and NBA player Alexandre Sarr. Chosen to embody the Versace spirit, both join the Biggie community, a celebration of creators, rebels, and visionaries.


“Biggie sunglasses are so much more than an accessory. They’re a statement piece I wear on any occasion. I’m thrilled to be part of this community that means so much to me,” says Sabrina Carpenter, pop star and the face of the new campaign.

Photographed by the talented Rosie Marks, Sabrina stuns in a series of striking portraits that capture her energy and authenticity, showcasing how the new Biggie collection seamlessly complements her style.


Donatella Versace, the brand’s creative director, emphasizes the enduring legacy of the Biggie sunglasses: “From Notorious B.I.G. to today’s exceptional talents, the Biggie community is made up of rebels, visionaries, and true champions of the Versace spirit. I’m thrilled to welcome Sabrina and Alexandre to our family with these iconic sunglasses.”

For fans of the brand and the culture it represents, the new Biggie sunglasses are now available on Versace’s official website. More than just a fashion accessory, they stand as a true symbol of style and attitude.

Versace continues to bridge generations and styles, proving that an accessory can be just as iconic as those who wear it. After all, luxury and irreverence never go out of fashion.

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