'ITALY' COVER EDITION - OCTOBER 24 ISSUE
PHOTOGRAPHY: Iri Piry
On the Cover of the "ITALY" Edition of Hooks Magazine, We Present VIKI, One of the Most Promising Commercial Models of the Moment.
With a career marked by experiences in various countries and cultures, she brings a unique perspective and rare versatility to the fashion world. Each job, trip, and photoshoot is an opportunity for VIKI to broaden her repertoire and connect with the world around her, bringing a personal and authentic touch to each project.
VIKI's connection to the fashion world began at home. The daughter of a seamstress, she grew up surrounded by fabrics, stitches, and impromptu fashion shows in the living room. This experience shaped her vision and built a solid foundation for her career. One of the most memorable experiences of her journey was posing in a shoot with a dress made by her own mother, a moment she describes as a journey into the past. This emotional bond is reflected in her aesthetic and in how she conveys emotions through each look, reminding her of childhood memories and her connection to fashion.
In her professional travels, VIKI has immersed herself in different cultures, each with its own style and trends. Among the unforgettable destinations, Paris holds a special place in her heart. Visiting the Dior Gallery and standing before Christian Dior's iconic creations was an emotional moment where she allowed herself to dream of the future—imagining herself in one of those haute couture dresses, connected to the legacy of French fashion.
The life of a constantly moving model brings both challenges and rewards. Traveling, despite missing the routine and family, is something VIKI sees as an advantage, as each new experience broadens her worldview and makes her more flexible and prepared for the profession's challenges. Furthermore, these international experiences have sparked a new desire in her career: to delve deeper into the digital realm and explore the numerous possibilities the fashion world offers beyond runways and campaigns.
Check out the exclusive interview:
1: How has your experience in the commercial modeling market influenced how you view the different cultures and places you visit?
My experience as a commercial model has made me realize how each culture has something unique to offer, especially in the fashion world. Every place has its style, its trends, and this inspires me to bring a touch of diversity to my work. It’s an incredible feeling to explore different cultures and incorporate these influences into each project.
2: What has been the most memorable destination you've visited for work as a model, and what made this experience so special?
The most memorable is definitely Paris; I am incredibly passionate about the city and its energy. The moment that impacted me the most was when I visited the DIOR Gallery and saw Christian Dior's desk and all the wonderful dresses he created. I cried with emotion just being there and thinking that in the future, it might be me wearing one of those dresses.
3: What are the challenges and advantages of constantly traveling to fulfill professional commitments in the fashion world?
Constant travel is wonderful because I get to meet incredible people and see amazing places, but it’s also challenging as I’m away from my routine and family. The advantage is that each trip gives me a new perspective, making me more prepared and flexible. In the future, I plan to study more about the digital world to expand my career beyond runways and campaigns.
4: During your travels, have you had the opportunity to learn something new that you've brought to your modeling career? How has it impacted your way of working?
Yes, absolutely. Each trip is a chance to learn. In every culture, I learn new ways of expressing myself and communicating, which greatly enriches my work as a model. This knowledge helps me connect better with different teams and audiences. I want to explore this further in the future, studying more about the digital world and expanding my role in the industry.
5: What was the feeling of doing a photoshoot in a dress made by your mother? How does this moment reflect your connection to childhood memories and playing with fabrics?
It was like a journey back in time to when I used to play in her sewing room, or with clothes from the wardrobe, pretending I was at award shows, striking poses in front of the mirror with fabrics. I felt at home during this photoshoot, and it helped ease some of the homesickness.
6: Your mother, being a seamstress, had a very special influence on your journey. How do you feel this influence has shaped your path in fashion?
Definitely, this lifelong connection to fashion has helped me be myself and express my personality and emotions through my looks. I’ve worked in women’s clothing and shoe stores, visited factories, and my love for fashion just kept growing. Seeing large factories and all the work that goes into a product before it reaches the store was very moving, and it made me feel that this was what I wanted for my life.
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