Rabanne has a long history of naming unforgettable ambassadors: iconic figures who embody the Maison’s spirit and rule-breaking mission, inspiring the next generation to shape a more creative and inclusive future.
Credits: Rabanne disclosure
This year, Rabanne names its boldest ambassador yet, proudly announcing global megastar Gigi Hadid as the face of Million Gold For Her: the first in a new visionary universe of fragrances that captures the most intoxicating and exciting facets of femininity in an ultra-desirable bottle adorned with Rabanne's signature XL link jewelry.
Who better than Gigi Hadid to bring this new fragrance frontier to life? One of the most influential supermodels of her generation, Gigi is also a TV host and entrepreneur—an unparalleled and aspirational icon for women everywhere. Stunning, dynamic, and unapologetic, Gigi Hadid uses self-expression to fuel her unstoppable rise, attracting over 78 million Instagram followers. Today, Gigi leads a historic moment in Rabanne’s fragrance history, representing an uncompromisingly fearless femininity with a powerful new scent made of gold.
With the launch of Million Gold For Her, Gigi stars in an electrifying campaign designed to inspire the next generation to challenge conventions and embrace their individuality. Created by Mert Alas and Manu Cossu, the campaign is set to Rabanne’s boldest musical statement yet: Beyoncé’s *Pure/Honey*, undeniably the ultimate anthem of female empowerment and success.
As she takes the stage in a gold Rabanne dress encrusted with Swarovski crystals, Gigi owns the spotlight. She dances, she moves, she makes Rabanne shine. She is one in a million. In everything she is and represents, Gigi reflects Rabanne’s beating heart and rebellious spirit, leading the way to a new era of irresistible golden sensuality.
“Million Gold for Her reminds me of how Rabanne feels as a Maison. It’s powerful and beautiful, with rose, lavender, and a salty mineral musk undertone. I love the balance. I think a lot of my personality has masculine traits, so I like the blend of feminine and masculine elements in a fragrance.” — Gigi Hadid
“Gigi embodies the spirit of our legacy. In her, I see echoes of Monsieur Rabanne’s iconic muses—from Jane Birkin to Jane Fonda as Barbarella. She also brings her own distinct personality, making her the perfect personification of the modern Rabanne woman.” — Jerome Leloup, Vice President of Rabanne
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