‘PORTUGAL’ COVER EDITION - OCTOBER 24 ISSUE Photos: Andreza Nunes - @andrezanunesfotografa Make up: Aline Alves - @alinealvesmakeupt Styling: @barbaralia.consultoria Hooks Magazine's 'PORTUGAL' edition features on its cover Luz Almeida — businesswoman, business mentor, and author, recognized as a prominent figure in the world of international entrepreneurship. With a career marked by success and innovation, Luz runs two companies in Portugal and an inn in Brazil, along with earning distinction for her work as a mentor and author. Her journey proves that determination, strategy, and a forward-thinking vision are essential to establishing a presence in the global market. Entrepreneurship in two countries with distinct markets required Luz to possess a unique capacity for adaptation and knowledge. She overcame cultural barriers and bureaucratic challenges with a sharp strategic approach, becoming an expert in navigating the business landscapes of both Portugal and Brazil. Luz’s strength lies in her ability to understand each market’s particularities, adjusting her businesses to meet local demands without losing sight of innovation and efficiency. But entrepreneurship is only part of Luz's story. As a business mentor, she has helped other entrepreneurs build their own paths to success by combining efficient management practices with a clear vision for sustainable growth. Luz believes that the key to business success lies in balancing innovation, strategic leadership, and the development of a strong organizational culture that values both results and people. Under her guidance, numerous entrepreneurs have transformed challenges into opportunities and reached new heights in their businesses. The ability to reinvent herself is also a defining trait of Luz. Amid her career as a businesswoman, she found time to become an author, releasing a devotional that reflects her broad perspective on how principles of leadership and self-development can go hand in hand. This project allowed her to share her experiences and the lessons she's learned throughout her journey. Writing became yet another way for her to inspire leaders and entrepreneurs to achieve new levels of success by incorporating more humanized and efficient management practices. Check out the full interview now: 1. Luz, you’ve built a successful career as a businesswoman with two companies in Portugal and an inn in Brazil. What were the biggest challenges you faced in running businesses in two different countries, and how did your faith help you overcome them? The biggest challenges I faced in doing business in Portugal and Brazil were undoubtedly the cultural differences and the nuances of local markets. Each country has its own rules, expectations, and ways of conducting business. Additionally, the legal and bureaucratic aspects can be quite a maze. My faith was fundamental during this time. It provided me with resilience and a broader perspective, allowing me to view challenges as opportunities for learning and growth rather than insurmountable obstacles. Prayer and reflection helped me maintain calm and clarity, even in the most difficult situations. 2. As a successful businesswoman and a mentor to other entrepreneurs, how do you view the balance between efficient management and upholding personal and spiritual values in business? I believe it is both possible and essential to balance efficient management with the maintenance of personal and spiritual values. For me, ethics and integrity are fundamental pillars that uphold any long-lasting business. When leaders align with their values, they create an organizational culture that inspires trust and loyalty among employees and clients. This harmony not only boosts productivity but also fosters an environment where people feel valued and motivated to contribute. As a mentor, I always encourage other entrepreneurs to focus not only on profit but also on the impact of their actions on society. 3. When dealing with challenging moments, such as burnout and recovering from surgery, how did you manage to keep your businesses running and continue growing as a leader? Burnout was a significant challenge in my life. During my recovery, I realized the importance of delegating tasks and trusting those around me. I built a strong and capable team that not only understands the business vision but is also willing to take on responsibilities during critical moments. Additionally, I set healthy boundaries for my working hours and sought emotional and spiritual support. This experience taught me that taking care of oneself is essential to leading effectively. 4. Creating your devotional was a very personal project. How does it connect with your business side? Do you feel that this spiritual work has brought new insights into the way you manage your companies? Creating my devotional was a way to unite my spirituality with my professional life. This project allowed me to reflect on the principles that guide both my life and business. Through the devotional, I learned to value empathy, gratitude, and generosity, which are values I strive to incorporate into my daily business practices. These insights have helped me create a more welcoming and human-centered work environment, where people feel comfortable expressing their ideas and concerns. 5. Your entrepreneurial journey began amidst adversity. What do you believe was the main factor that contributed to your rise in the business world, going from a humble family background to becoming an international businesswoman? The main factor was determination and a desire to learn. From an early age, I sought opportunities for growth and development. I believe adversity shaped my character and taught me to appreciate every achievement. Additionally, my ability to adapt and persist in the face of challenges helped me overcome barriers. I'm always in search of knowledge and networking, which allowed me to build a support network that was essential for my success. 6. In a competitive market, especially abroad, what strategies or principles do you consider essential to maintain the success and longevity of your companies? To ensure the success and longevity of businesses in a competitive market, a few strategies are essential. First, continuous innovation is vital; we need to stay alert to market changes and ready to adapt our products and services. Additionally, cultivating strong relationships with clients and partners is crucial. Transparency and open communication help build trust. Finally, investing in people—whether through training, recognition, or well-being—is fundamental, as a motivated and well-prepared team is the foundation for any successful business.

Photos Courtesy Saint Laurent In September 2022, Béatrice Dalle arrives in Italy. At the origin of this journey is the desire to walk in the footsteps of Pier Paolo Pasolini, the man of her life. From East to West, from North to South, she travels along the scenery of her dream so that the encounter can happen. This film tells the story of her quest. SAINT LAURENT PRODUCTIONS, a registered subsidiary of the house, marks the first fashion house to count the full-fledged production of films among its activities. The division, envisioned by Anthony Vaccarello for Saint Laurent, is in line with Vaccarello’s assured steering of the brand into the future, while echoing the cinematic breadth and nuances of his collections. In theaters in France November 20, 2024.

Photo Disclosure GUCCI - Art Direction: Lolita Jacobs & Jean-Baptiste / Talbourdet-Napoleone / Photographer: Charles Negre If you’re searching for an elegant and unforgettable gift for the holiday season, look no further than Gucci Bloom . This enticing feminine fragrance, crafted by the visionary Alessandro Michele and blended by master perfumer Alberto Morillas, is a true tribute to the beauty, authenticity, and diversity of women. Designed to celebrate femininity flourishing in a natural, expressive, and individual way, Gucci Bloom  envelops its wearer in a rich and vibrant olfactory bouquet that makes it ideal for women who appreciate sophistication and personality. With luminous floral notes, Gucci Bloom  unfolds like its name suggests, transporting you to a wild and colorful garden filled with an abundance of flowers. The fragrance captures the essence of a thriving garden through a beautiful blend of tuberose and jasmine, combined with Rangoon Creeper—a unique flower discovered in South India that is being used for the first time in perfumery. This exquisite combination creates a rich scent that invites the wearer into an imaginary floral paradise. Beyond its irresistible aroma, Gucci Bloom  is presented in a lacquered bottle reminiscent of porcelain, in a vintage powder pink shade adorned with a Gucci label appliqué. This elegant design makes the perfume a true gem for any vanity, ensuring that it is not only a delight to wear but also a stunning gift. Celebrate the end of the year with a touch of refinement and femininity. Choosing Gucci Bloom  as a gift is a way to express that you value authenticity and elegance, transforming every moment into an enchanting floral experience. Discover Gucci Bloom  this holiday season and make your celebrations even more special and unforgettable. #InBloom

Photos Disclosure Press The fashion designer Charles Hermann, now based in São Paulo, has just taken another important step in his fashion career. Known for his international modeling career and later for creating haute couture dresses through Victoria Haute Couture, a brand where he serves as both partner and creative director, Hermann is now launching his own underwear brand. The launch comes in a special year, as the designer celebrates 25 years in the industry, and introduces his first drop of men’s and women’s pieces, available on the official website. Hermann revealed that creating the underwear line was a long-standing project that finally came to life at the right moment. “It was a dormant project that I brought to life at the perfect time,” says the designer. He made sure to be actively involved in every stage of the product development, from the design to the comfort and durability details, ensuring that his creative DNA is reflected in each item. Charles Hermann's new underwear line combines sophistication and functionality, hallmarks of his work over the past 25 years. In addition to the exclusive design, the designer emphasized his commitment to offering pieces that blend style and comfort. “The goal was to create something that goes beyond aesthetics. We wanted people to feel good wearing the pieces, both in terms of appearance and comfort,” Hermann says. The collection is now available for purchase online, and the expectation is that this new phase of the designer's career in the intimate apparel segment will be as successful as his journey in haute couture.

Photos courtesy MONCLER Moncler took the fashion world by storm with its latest Moncler Genius event in Shanghai, turning the final night of Fashion Week into an extravagant celebration of creativity. Hosted in a vast 30,000-square-metre warehouse by the Huangpu River, the brand presented a series of immersive experiences, transforming the venue into a “City of Genius.” With stars like Anne Hathaway, Naomi Campbell, and Rihanna in attendance, the event blended high fashion with interactive art, cementing Moncler’s reputation as a pioneer in innovative fashion storytelling. Each corner of the sprawling space was dedicated to a unique creative vision, with global collaborators bringing their ideas to life. A$AP Rocky created a futuristic ski scene, combining AI-generated visuals with real-life installations in a silver, moto-inspired setting. Palm Angels crafted a retro racetrack, while Jil Sander’s Lucie and Luke Meier presented a dramatic runway show. Other designers and artists, including Donald Glover, Rick Owens, and Willow Smith, contributed dynamic installations that showcased Moncler’s forward-thinking approach to collaboration and design. The concept behind the “City of Genius” was inspired by a 1960s study that revealed nearly all young children exhibit genius-level creativity, a trait that fades as they grow older. Moncler sought to reignite that youthful spark, using this ambitious project to challenge both the audience and collaborators to reconnect with their childlike sense of wonder and imagination. “The challenge is to keep our internal genius alive,” Moncler noted, reinforcing the central theme of the event. Since its inception in 2018, Moncler Genius has revolutionized fashion partnerships, working with a diverse roster of designers such as Simone Rocha and Pierpaolo Piccioli. This latest iteration in Shanghai pushed the boundaries even further, offering a multisensory experience that blended fashion with performance, art, and technology, all in a single, unforgettable evening. With the success of the Shanghai show, Moncler continues to redefine the fashion landscape, proving once again that innovation and collaboration are at the core of its creative DNA.

Photos Getty Images In a move that underscores the rising significance of India in the global luxury market, Dior has announced Sonam Kapoor, a Bollywood star and fashion icon, as its newest brand ambassador. This partnership marks an important chapter for the French couture house, reflecting its ambition to strengthen ties with one of the world’s fastest-growing markets. Photo: Aviraj Singh Kapoor’s appointment is no surprise, considering her massive influence, both in India and internationally. With over 35 million followers on Instagram, she commands attention with her impeccable style and her powerful voice in fashion. Her presence at Dior’s September show alone generated a media impact value of $2.7 million, according to Launchmetrics, proving her star power and influence within the luxury space. “A multitalented personality, the actress, producer, and fashion icon henceforth embodies the audacity, grace, and elegance of Dior style, a femininity constantly reinvented,” Dior said in an official statement. The house also highlighted the historical and cultural ties between Dior and India, a connection that has shaped its vision since its inception. Under Maria Grazia Chiuri, Dior’s creative director for womenswear, these cultural influences have flourished, making Kapoor the ideal ambassador to bridge these worlds. Hailing from Bollywood royalty, Kapoor is the daughter of acclaimed actor and producer Anil Kapoor and costume designer Sunita Kapoor. Her roots in cinema and fashion make her a natural fit for Dior’s values of elegance, creativity, and authenticity. Kapoor is no stranger to the global fashion scene, consistently being recognized for her daring and sophisticated sartorial choices. This partnership with Dior is another milestone in her journey as a global style icon, cementing her position at the forefront of luxury fashion. As India’s luxury market continues to expand, Dior’s collaboration with Kapoor is a strategic step to deepen its footprint in the region. The move reflects the growing appetite for high fashion in India, where consumers are increasingly embracing global luxury brands. Kapoor’s role as Dior’s ambassador will not only amplify the brand’s presence in India but also celebrate the creative exchange between Indian culture and Parisian couture. This partnership promises to be a powerful blend of elegance, cultural richness, and modern femininity—qualities that both Sonam Kapoor and Dior represent with distinction.

Gigi Hadid and Kendall Jenner. Photo Backgrid Leather jackets are back in full force, but with a completely reimagined look. Once a symbol of rebellion and attitude, this wardrobe staple has been modernized and elevated, influenced by high-fashion runways and street style icons. As colder weather approaches, the leather jacket has emerged as the must-have item for anyone looking to blend style and versatility effortlessly. Photo Pinterest In 2025, leather jackets are no longer about the tight, fitted silhouettes of the past. The new wave embraces oversized, slouchy designs that add a touch of sophistication to any look. This shift has been seen on the streets of fashion capitals, with models and influencers effortlessly styling them over casual basics, creating a laid-back yet polished vibe. Leading the charge are brands like Saint Laurent, which presented a fresh take on leather outerwear this season. Drop-shouldered designs with sharp lines and subtle detailing, like buckles and bold collars, bring a new level of refinement. These pieces are no longer just about casual wear — they’re being paired with tailored suits, adding a touch of toughness to office attire and creating a powerfully relaxed look. Saint Laurent SS25 The versatility of the leather jacket in 2025 is what makes it stand out. It transitions seamlessly from day to night, from work meetings to casual outings. Whether worn with jeans or thrown over a more structured outfit, it’s a piece that not only offers warmth but also makes a statement. Photo Pinterest As fashion continues to embrace a blend of comfort and structure, the leather jacket proves that some classics are timeless — they just need a little reinvention. Get ready to see it everywhere this season, as this iconic piece solidifies its place in the modern wardrobe.

'TRAVEL' COVER EDITION - OCTOBER 24 ISSUE Photos: William da Mata Model: @sssssaab_ Juliana Saab, currently living in London, UK, has emerged as one of the leading content creators focused on travel and culture. Passionate about exploring new destinations and diving into diverse cultures, she has visited over eight countries around the world. Her love for travel goes beyond collecting passport stamps; it's about immersing herself in unique experiences, learning about different ways of life, and sharing those discoveries with her audience. With a bilingual approach and an impressive ability to connect people from different parts of the world, Juliana has established herself as a relevant influencer in the digital travel scene. Her profile, filled with valuable tips and stories about each destination she visits, attracts followers who share the same passion for travel and adventure. When asked about her favorite destinations, Juliana reveals a love for two fascinating extremes of the world: the simplicity of Asia and the luxury of Monaco. “In Asia, I found a deep connection with the culture, the hospitality, and the humility of the people. It's a continent that taught me about the true essence of life, where material things are less important than the sense of community and harmony with nature,” she says. Her accounts of Asia are filled with admiration, from the serene temples of Thailand to the vibrant streets of Tokyo. In contrast, Juliana also fell in love with the glamour and sophistication of Monaco. Known for its luxurious lifestyle, the principality captivated her with its unparalleled elegance. “Monaco is where luxury meets history. Every corner is a blend of tradition and modernity, and it was a transformative experience to be in such an iconic place.” Juliana Saab is also passionate about sharing practical tips for those who dream of exploring the world. She believes that travel doesn’t have to be out of reach and often provides suggestions on how to maximize budgets, find promotional airfare, and discover lesser-known yet equally stunning spots in each destination. With her bilingual content, Juliana is able to reach a diverse audience of both Portuguese and English speakers, further expanding her global impact. Her ability to communicate in two languages not only enhances her travels but also allows her to create deeper, more meaningful connections with different cultures around the world. Today, Juliana Saab continues to inspire her audience to step out of their comfort zones and discover the world in an authentic way. With each new journey, she shows us that traveling is much more than just visiting places—it's about growing as a person, learning from others, and marveling at the diversity the world has to offer.

Photos Getty Images On Saturday night, October 19, Los Angeles was the backdrop for pure glamour as stars graced the red carpet for the Fourth Annual Academy Museum of Motion Pictures Gala. The event brought together movie stars, directors, producers, and TV icons in a unique celebration, honoring both the art of cinema and the people who drive the industry forward. Among the prominent attendees were Nicole Kidman, Salma Hayek, Eva Longoria, Tyler Perry, and Dr. Eric Esrailian, who served as co-chairs for the prestigious evening. Known for its black-tie dress code, the gala aimed to raise funds for the museum’s exhibitions, educational initiatives, and public programming, while also providing an unforgettable night where cinema was celebrated in all its grandeur. This year’s honorees included Paul Mescal, who received the Vantage Award  as an emerging artist, Rita Moreno, who was recognized with the Icon Award , and Quentin Tarantino, who was presented with the Luminary Award  for his outstanding contributions to film. The red carpet was a spectacle of elegance, with stars like Naomi Scott from Smile 2  and Paul Mescal, recently praised for his role in Gladiator II , making headlines as they spoke to the press. The event also saw the presence of host committee members Kirsten Dunst, Ariana Grande, Demi Moore, and Saoirse Ronan, ensuring an atmosphere brimming with sophistication and celebration. In addition to recognizing talent, the night served as an opportunity for emerging artists to mingle with industry veterans, creating a space for mutual appreciation and creative exchange. The 2024 Academy Museum Gala solidified its place as one of Hollywood’s most prestigious events, where the intersection of art and charity continues to flourish.

Photos Disclosure PUMA Rihanna has reinvented the classic PUMA Avanti, now in premium leather in red and white, featuring gold details and retro rubber soles. The Avanti blends PUMA’s sports heritage with Rihanna’s high-fashion style, offering countless styling options. Inspired by football legends like Pelé and Maradona, this edition of the Avanti is worn by Romeo Beckham, who starred in Rihanna’s creative campaign for the launch.

‘BUSINESS’ COVER EDITION - OCTOBER 24 ISSUE Photos: Caroline Claro - @carolineclarofotografias Design Director Hooks: Matheus Lopes The cover of the "BUSINESS" edition of Hooks Magazine features Quezia Teixeira, a woman redefining the concept of success by balancing her career, motherhood, and family life. With an inspiring journey, Quezia shares how the profession of Online Promoter transformed her life and how, through her course " Promoter Expert," she is empowering thousands of women to do the same. Quezia began her career at 15, working at a pharmacy, and soon realized she could aim higher. Determined to seek a better life, she became the first in her family to earn a degree in Pharmacy. Even with a stable salary and a federal position, the dream of balancing career and motherhood seemed impossible. "I worked a lot, and while I could provide the best financially for my daughters, the most important thing was missing: time and presence," she recalls. Determined to change that reality, Quezia left her stable job and decided to take a new direction. It was at that moment she discovered the promotion market, a field that finally allowed her to balance her professional and personal life. The turning point in her career came when Quezia began sharing her experiences with other women. Realizing that many mothers faced similar challenges, she created " Promoter  Expert," a course that trains women to work as online store promoters. Today, with over 30,000 graduates, Quezia sees the reflection of her success in the lives she has helped transform. Her mission goes beyond teaching techniques: she offers women a new perspective, proving that it is possible to build a successful career without sacrificing family life. The impact of her work goes far beyond the numbers. Quezia has proven that, with persistence and a clear vision, women can achieve their dreams and gain the freedom they desire. Her story is a living example of resilience, leadership, and how women can create their own paths in an ever-evolving market. Today, Quezia Teixeira is a role model for women who want to become entrepreneurs, balance motherhood, and achieve financial independence. She continues to inspire, showing that there are no limits to what one can achieve when they believe in their own potential. Check out the interview with Quezia: How do you define your work? I define my work as a purpose—a purpose to show as many women and mothers as possible that they can earn money without sacrificing their family, while still being able to provide the best for their children. How would you describe yourself in a few words? I would describe myself as persistent, courageous, and someone who goes after what I want. I understand that I am capable of changing my life, that my daughters deserve the best, and that I can, I want, and I will succeed. What paths did you take to get to where you are today? I started my professional life working at a pharmacy when I was 15. While working there, I noticed that being a pharmacist was a profession that earned more and required less work. So, I decided to study Pharmacy and became a scholarship student. In my family, on both my father’s and mother’s side, no one had ever attended college. I was the first in my entire family to secure a scholarship, because private education would have been out of the question, as I come from a lower-income family. My parents didn’t even finish high school. I earned my degree in Pharmacy, and after graduating, people said I needed a postgraduate degree to earn more. So, I pursued a postgraduate degree, and then people said to earn even more, I needed to pass a public service exam. I worked towards that, and after five years, I passed the exam. Once I got there, I was earning well, about R$10,000 a month, but I was working Monday to Friday and had no time for my daughters. When I had my second daughter, I felt this deeply and didn’t want to make the same mistake of being absent like I had been with my first daughter. That’s when, in 2020, I left my federal job and started searching until I found the promotion market. How was your life before, and how is it now? Before, I was an absent mother who worked a lot. I wanted to give my daughters the best, but the only thing I could provide was money. They didn’t have the most important thing: a present mother. Today, I am a present mother, who has time, who can fulfill the biggest dreams, but is always there, raising them, watching them grow, being a part of their lives, and giving them everything they need to grow strong and healthy. Was there ever a moment when you thought about giving up on your career? The first few months were really tough because I had a salary of R$10,000 as a federal employee, and I left that to earn nothing. Starting in the affiliate market, I was making very little until I began earning well. I spent eight months trying, and during that time, I was already looking for other ways to start a business because things weren’t working out. The financial returns weren’t enough to cover even basic household expenses, along with my husband’s income. At that point, desperation hit. I thought about looking for a pharmacy job, going back to being a pharmacist... but I kept going because I saw other people getting results. I knew I could too, and thank God, I did. After I started seeing great results, other women began asking me to teach them. Other mothers, seeing me share my day-to-day life on Instagram, started saying, “Quezia, I also want to stay at home with my kids. I can’t stand working away from home anymore, being far from my family, earning just enough to pay for school but not seeing my kids grow up. I need to change this reality.” They began asking me to teach them, and that’s when I started teaching. Today, I have over 30,000 students who I teach how to work from home as online store promoters. Many have left their federal jobs, quit their corporate positions, and even closed their own businesses to work as online store promoters. How do you think you influence people's lives? Today, I believe I greatly influence other women who want to dedicate themselves to motherhood, who want to be with their children, and have freedom, but at the same time, don't want to give up having an income to achieve their dreams.

Photos Disclosure Victoria’s Secret After a four-year hiatus, Victoria’s Secret made its highly anticipated return to the runway, and this time, the brand embraced a new era of inclusivity and diversity. The show, held today, marked a significant shift in the brand’s approach, featuring a range of models that broke away from its once rigid beauty standards. The event kicked off with a performance by Lisa, the Thai singer from the global phenomenon BLACKPINK. Her electrifying presence set the tone for the night, as Gigi Hadid, the first model to hit the runway, dazzled in a stunning ensemble. But this wasn’t just any show—Victoria’s Secret brought a lineup that represented the modern woman in all her forms. For the first time, models over 50, plus-size icons, and trans women graced the catwalk. Standout names included Ashley Graham and Paloma Elsesser, who were among seven plus-size models showcasing the diversity of body types now celebrated by the brand. Their presence was a powerful reminder that beauty transcends size, a message reinforced by the radiant Adriana Lima and Alessandra Ambrosio, who returned to the stage as two of the most iconic faces in the brand’s history. A historic moment unfolded when Valentina Sampaio, the first transgender model for Victoria’s Secret, took to the runway. Her appearance symbolized the brand’s new commitment to inclusion, further highlighted by veterans like Kate Moss, who at 50, strutted to the beat of “I Love Rock N’ Roll,” showing that age is no barrier to rocking the runway. Joining her were fellow supermodels Carla Bruni, 56, and Eva Herzigová, 51, adding timeless elegance to the event. Musical performances were as vibrant as the runway itself. Tyla, the South African singer, followed Lisa’s act, dazzling the audience as she performed wearing the iconic Victoria’s Secret wings. The night culminated in a showstopping performance by Cher, who brought the house down with her hit “Do You Believe in Life After Love?” as the models paraded in stunning red lingerie. In a nostalgic yet empowering finale, Tyra Banks, a 90s legend and an advocate for body positivity, closed the show. The former “America’s Next Top Model” host, known for breaking boundaries in fashion, led the final walk as confetti rained down, followed by the entire cast of models—a symbolic end to a night that celebrated beauty in all its forms. This was the first Victoria’s Secret Fashion Show since 2018, following years of controversy surrounding the brand’s lack of diversity and its objectification of women. Today’s event marked a turning point, proving that the brand is ready to evolve and redefine what it means to be a Victoria’s Secret model. With a cast that spanned different ages, sizes, and backgrounds, this show was not just a return—it was a revolution.