The new models bring the classic design of the Italian brand to children. Versace Eyewear presents the Versace Children collection -- the brand's first collection for kids, which brings its legendary styles to the world of children's eyewear. Fun, vibrant and energetic, the debut collection features classic and comfortable designs, available in vibrant colors in both sun and grade models, for boys and girls, creating a totally fun mini-me version. The launch has its own campaign and the models in the collection are accompanied by personalized packaging.

The actor carries Tory Burch’s signature Kira handbag in a new campaign credits: Jamie Hawkesworth photos and Brian Molloy styling New York — August 2022 — Emmy-nominated actress Sydney Sweeney stars in Tory Burch’s new campaign carrying the designer’s iconic Kira handbag. Photographed on a boat on the Hudson River, Sweeney is framed by hazy views of the New York skyline. She carries three Kira styles in soft chevron-quilted leather with beveled Double T hardware: the classic Kira shoulder bag; a brand-new square Kira cross-body with vertical quilting; and a compact Kira mini bag. The campaign highlights Kira’s urban, sophisticated appeal and wear-anywhere functionality. Elegant and versatile, it reflects Burch’s design philosophy: to create beautiful, effortless pieces you can wear often and keep forever. Photographed by Jamie Hawkesworth and styled by Brian Molloy, this is Sweeney’s second campaign for Tory Burch.

Celebrity photographer and hairstylist has already produced the likes of J Balvin Photos: Instagram @diegolarez / CO Press Office Behind the scenes of a photo requires a lot of preparation not only from the photographer, but also from the model and producer. The hairstylist Diego Larez, for example, said that to do a photoshoot hair, it is necessary to leave the strands completely perfect to use a minimum of Photoshop, and so the photos are more real. “We get to spend about five minutes applying hairspray to the model's hair so that it stays completely still/hard and so we don't need to do any effect on the photo, it looks as natural as possible and very well produced”, he explained. Diego says that the “healthy hair look” shown in the photos is an illusion for people to understand that perfection exists. “We need to make the photos real, but at the same time, impossible to use in everyday life, because the wires can't be perfectly aligned all the time. Now in a photo, it is possible, yes”. In one of the behind-the-scenes curiosities, Diego said that he has spent more than 3 hours helping a model to remove the hairspray. “The technique is very tiring, but it works. And after using so much spray, we do an excellent hydration afterwards.” To avoid irreversible damage to the hair fiber, Diego says that the best alternative, combined with a balanced diet, are prevention treatments. “The models' hair is treated well before the photos, but don't go bald”, jokes the professional. Diego Larez is an expert in styling and coloring, and began his career at just 18 years old. Today he serves several celebrities, including J Balvin and Austin Mahone. About magazine editorials, Diego signs covers of Vogue and others.

With the arrival of the cold and dry climate, the brands Lancôme and Yves Saint Laurent Beauté show how to adapt the makeup and its colors to contrast skin, eyes and mouth this season. In the most dramatic and sophisticated season of the year, low temperatures call for a striking, intense and daring look, neutral and earthy tones seek to contrast in harmony with the cold and dry climate of the time. With that in mind, makeup artists Pri Luna, national make-up artist from Lancôme, and Gabriel Diniz, make-up artist from Yves Saint Laurent Beauté, gathered some product tips to bet on makeup trends and make the moment more luxurious and fashionista, following the steps below: According to Pri Luna, national make-up artist from Lancôme, for autumn and winter, the bet is on earthy looks deep in the eyes with the 24H Drama Liqui-Pencil and Le Stylo Waterproof products, as well as on the lips with the collection of L'Absolu Rouge lipsticks. This season you can expect all eyes and all mouths, that is, more dramatic looks in shades of coffee, bronze, copper and wine. The look is: the Le Stylo Waterproof eye pencil in color #03 Chocolate close to the upper and lower lashes, blending to work as a colored primer for the eyeshadow that will come next with the Hypnôse Palette eyeshadow palette in color #17 GoldenKaki. Finish the eyes with the Lash Idôle mascara. On the lips, the bet is the new L'Absolu Rouge Drama Matte in the color #MademoiselleLupita, a deep wine that will bring intensity and sophistication, perfect for a fashionista autumn look. As for Gabriel Diniz, make-up artist by Yves Saint Laurent Beauté, the bet is on a lot of fresh and smooth skin. And, to recreate the perfect skin, the tip is to use the Touche Éclat Le Teint Foundation family that in combination with the Touche Éclat Illuminating Pen, create a naturally luminous and breathable skin. In the eyes, the smoky remains and the classic eyeliner remains a strong trend. For this, the Dessin du Regard eyeliner pencil is used, which, in addition to being highly pigmented, is soft and easy to apply or blend. To finish the look with marked lips, the bet is on striking colors, such as color #18 of the Rouge Pur Couture The Slim line that will enhance the lips with its pigmentation and intense fixation.

A few days before Valentine's Day, in June, the brand warms up São Paulo by attracting the eyes of those who pass by the flagship store through a technological manifesto Calvin Klein flagship on Oscar Freire street Demonstrating has never been as essential as it is today. Between May and June, using a QR Code, Calvin Klein invites the passing public to take time out of their routine to immerse themselves in a sensorial proposal and maintains an innovative role in its flagship, in São Paulo, in one of the most sought after addresses. and busy in the midst of Valentine's Day meetings. Founded in 2018, the flagship is known in the region for its attractive cut-outs, giant-sized images in the store's internal architecture, which come to life in a unique way for those who walk along one of the most frequented stretches of the road. This time, the sensory experience will attract even more curious eyes in a new integration between the virtual environment, full of hearts, and the physical world, through the camera of cell phones and tablets. "Today, more than ever, the experience at the time of purchase has become something essential", says Ana Brandão, vice president of Calvin Klein in Brazil, and adds: "The enchantment and involvement of the customer with the brand, especially in this post isolation moment, are great differentials, especially with the return of in-person shopping." The project was created by the intelligence and creative company for retail, Vimer Retail Experience, which uses augmented reality as one of the main bets between various technologies capable of expanding the experiential atmosphere of physical stores. A recent study by MarketsandMarkets points out that by 2025, the augmented reality market is expected to reach 77 billion dollars. For Camila Salek, founding partner of Vimer, this activation reflects the use of technology as a means to create interactive, fun narratives capable of engaging the consumer. “In several projects that we have already developed with Calvin Klein, we talk about love as a feeling that unites, frees and expands. This expansive manifesto is the center of this project, which makes this feeling reverberate in a playful way, being able to touch the consumer and fill the space.”, he comments.